WISCO Hotel Group Elevates Operational Efficiency and Maximizes Revenue Across 14 Properties

The industry’s most trusted sales and catering solution helps busy hospitality teams of all sizes and service levels efficiently sell, organize, and deliver exceptional end-to-end event experiences.

WISCO Hotel Group has made a strategic leap forward in enhancing efficiency and maximizing event revenue by incorporating cutting-edge technology from SalesAndCatering.com. The prominent Wisconsin-based hospitality company has successfully transitioned to the STS Cloud platform, incorporating advanced e-signature capabilities, ProposalPath proposal tools, and Visrez 3D table diagramming to enhance event sales opportunities, giving them a competitive edge. The group, which manages a diverse portfolio of 14 hotels, including the Radisson Fond du Lac, has reported significant improvements in collaboration, performance, productivity, and user engagement since the implementation.

WISCO Hotel Group’s decision to transition from its previous system to SalesAndCatering.com’s suite of solutions underscores its commitment to operational excellence and guest satisfaction. The seamless migration process, which included importing data from the legacy system, has provided the group with a more robust and flexible platform, particularly in terms of remote access and contract management. Integrating e-signature functionality has streamlined the execution of Contracts, Event Orders, and PCI-compliant Credit Card Authorization forms, ensuring a secure and efficient process. The user-friendly interface and cloud-based accessibility empower staff to manage tasks more effectively, ultimately elevating the guest experience and supporting the hotel’s long-term growth objectives.

In addition to adopting STS Cloud, two of WISCO Hotel Group’s properties have integrated ProposalPath and Visrez into their operations. ProposalPath, the industry-leading proposal tool, has enabled these hotels to enhance their proposal creation and presentation, improving client engagement and conversion rates. The Visrez 3D table diagramming tool has further strengthened the group’s event management capabilities, allowing for precise and visually compelling event setups that meet the exacting standards of their clients.

Heather Gritt-Wing, Vice President of Sales at WISCO Hotel Group, highlighted the smooth transition and the rapid adaptation of the group’s staff to the new system. The transition to STS Cloud, along with ProposalPath and Visrez, has been seamless. Our team was highly engaged from the outset and quickly adapted to the new workflows. The system has provided us with the advanced capabilities we needed, and the uniformity across our varied portfolio has been particularly beneficial, said Gritt-Wing.

The Radisson Fond du Lac, WISCO Hotel Group’s most significant property, which features complex meeting spaces, has particularly benefited from the new system. The STS Cloud platform, combined with ProposalPath and Visrez, has enhanced the hotel’s ability to manage its extensive event space efficiently, ensuring a smooth and consistent experience.

By centralizing sales, events, and catering operations, the system streamlines workflows, reduces errors, and accelerates processes, allowing staff to focus on strategic tasks. Seamless integration with other management systems enhances collaboration, while advanced analytics provide insights for optimizing revenue and decision-making. The integrated solution enhances client engagement through personalized proposals and ensures data security and compliance, with scalability to adapt to growth and market changes.

Ryan Hamilton, CEO of SalesAndCatering.com, welcomed the new partnership, noting that the group’s decision-making process was driven by their need for a more flexible and user-friendly system. WISCO Hotel Group’s move to STS Cloud, coupled with their use of ProposalPath and Visrez, reflects their forward-thinking approach to hospitality management. They recognized the need for a system that meets their current needs and positions them for future growth and success, said Hamilton.

SalesAndCatering.com remains committed to providing innovative products that meet the evolving event management needs of the hospitality industry. The successful engagement with WISCO Hotel Group exemplifies the impact of its easy-to-use, affordable, and full-featured technology in delivering exceptional end-to-end event experiences – driving productivity and supporting the growth and success of its clients.

For more information or to schedule a live demo, visit salesandcatering.com.

About Wisco Hotel Group

Wisco Hotel Group owns and operates 14 hotels in six Wisconsin cities. Our trusted Wisconsin lodging brands include the Holiday Inn, the Holiday Inn Express, Baymont Inn & Suites, Candlewood Suites, Radisson, Comfort Suites, Comfort Inn and Fairfield Inn & Suites. You can currently find Wisco Hotel group locations in Appleton, Fond du Lac, Oshkosh, Sheboygan, Madison, and Milwaukee. Find the Wisconsin lodging that’s best for you, and rest easy thanks to our signature warm hospitality. http://www.wiscohotels.com/