About Us
SalesAndCatering.com currently serves over 10,000 hospitality sales and catering professionals.
STS Cloud is Powered by SalesAndCatering.com
We provide best-in-class software solutions, specific to the unique needs of hospitality.
SalesAndCatering.com is a collaboration between Simple Solutions, Inc., the company behind STS-R, the most affordable full-featured sales and catering system in the industry, and Bluebuzzard, the makers of ProposalPath, the industry’s most versatile, easiest-to-use, and most cost-effective online proposal solution. Together, we currently serve over 10,000 users in the hospitality sales community and have built a strong reputation for building products that just work, backed by a reliable support team who is there to help when you need it.
Our Executive Team
Meet the minds behind your next successful event.
Dexter McKenzie
Co-founder
CO-FOUNDER
Dexter has over 4 decades of experience in the hospitality industry. After 14 years of hotel operations experience, he started Simple Solutions in 1989 to provide affordable sales automation to the industry. By focusing on customer service, and providing highly effective solutions, he has organically grown his company to over 1,600 properties.
Ryan Hamilton
Co-founder
CO-FOUNDER
Ryan is a seasoned leader in conference planning and management with more than 20 years of experience in hospitality sales, marketing and administration. His background includes executive positions at HelmsBriscoe and Omni Hotels as well as work in senior hospitality staff recruitment. Ryan has co-founded two start-up companies with custom products that led to impressive client growth. He implements collaborative strategies with clients to provide reasonably priced, personalized services with a quality on par with the largest providers in the hospitality field.
Brian Eng
Co-founder
CO-FOUNDER
A technology entrepreneur, consultant, speaker, teacher, and author with over 25 years of experience, he has led new product development and software engineering initiatives for some of the world's largest and most progressive companies in hospitality, retail, and manufacturing. He is currently Adjunct Lecturer of Entrepreneurship and Innovation at Northwestern University's Kellogg School of Management, where he shares his passion for building technology products with the entrepreneurs and industry executives of the future.
Rick Day
Executive VP of Customer Success
VP, SALES & IMPLEMENTATION
Rick has over 35 years in the hospitality industry with experience as a Regional and Vice President of Sales and Marketing for major national third party management companies, including Hostmark Hospitality Group, Marshall Hotels and Resorts, and was a co-founder of Real Hospitality Group. In his career, Rick sourced sales automation platforms, implementing the STS-R platform for over 15 years. With the development of STS Cloud, his expertise as an operator and understanding of the needs of clients and respective system users has translated into effective account training, management and an important understanding of the demands and expectations from our sales automation systems and how to work best with our clients to maximize efficiencies of the program users.
STS Cloud transformed our catering and event processes and enables our team to close more business.
Jody Cadle
Shilo Inns
Company Timeline
We’ve been proudly serving the hospitality industry for over 30 years.
1989
Simple Solutions founded
Simple Solutions is founded by Dexter McKenzie. STS is introduced to the industry as an affordable sales automation tool.
2004
Bluebuzzard founded
2010
STS evolves to STS-R
2012
Bluebuzzard partners with Simple Solutions
2015
Concept created for a cloud-based STS solution
Preliminary discussions about a new fully hosted cloud-based version of STS-R begin.
2016
Development on STS Cloud begins
Development begins on a cloud-based product (STS Cloud).
2017
SalesAndCatering.com is formed
Ryan Hamilton, Brian Eng, and Dexter McKenzie officially form SalesAndCatering.com
2018
Launch of STS Cloud
2019
SalesAndCatering.com serves over 2,500 hotels
STS-R and STS Cloud now servicing over 2,500 hotels and 10,000 users.
STS Cloud in the News
Find out all the latest news about STS Cloud and SalesAndCatering.com.