Mid-Continent Hospitality Selects STS Cloud to Increase Revenue and Efficiency Across Fast-Growing Multi-Brand Portfolio

Leading hotel development and management Integrates sales for Marriott, Hilton, IHG and Independents on STS Cloud System from SalesAndCatering.com.

SalesAndCatering.com, the most affordable full-featured sales and catering system in the industry, welcomes Mid Continent Hospitality as the latest, industry-leading hospitality group to employ STS Cloud. With this partnership, Mid-Continent Hospitality is well-positioned to drive both group and transient business across their fast-growing portfolio of properties.

“We met with representatives from several companies that offered advanced sales and catering software solutions,” explains Donna F. Paraliticci, Regional Director of Sales and Revenue Management at Mid-Continent Hospitality.  “Our goal, however, was to identify which system would best fit our needs as a fast-growing company. STS checked ALL of our boxes.”

Mid-Continent Hospitality, a premier hotel development, and management company that believes quality is never an accident and is known for the continuous and effective adaptation to the evolving needs of the hospitality industry. Their in-depth market knowledge and experience enable their properties to exceed the highest standards, and their 360-degree approach allows their entire portfolio to grow together as a unit.

“We needed a system that could seamlessly address the needs of each of our individual properties based on size and business mix –  something that could track both group and transient business,” explains Donna. “The platform also needed to be customizable enough to ensure uniformity across all properties while still allowing each property to add or change specific features that may be unique to that location. At the property level, the implementation of STS Cloud has helped team members manage their accounts, contacts, and bookings more efficiently. Reports are uniform and easily generated to communicate with other departments. Moreover, they can track history and communicate with clients on a more sophisticated level to ensure no information is lost. These insights are critical to our continued growth.”

With a continued emphasis on growth and scalability, Mid-Continent Hospitality was in search of a solution that was cost-effective, user-friendly, and customizable. More importantly, they wanted a system that is easily implemented across their hotels with little to no need for intensive platform training. Fortunately, STS Cloud fit that bill, and then some.

In terms of affordability, STS Cloud’s per-property pricing model allows Mid-Content Hospitality properties to maximize user access to the system. For example, DOS’s and Coordinators can have full access to the system, front desk team members can share leads and read BEOs or Resumes, and GM’s and multiple above property team members can review and print in-depth reports as needed. 

“With the merge features, we tap into a new level of efficiency that ensures proposals and contracts are sent out in record time which, in turn, allows us to convert leads in a more optimized manner,” adds Donna. “Gone are the days of sticky notes and incomplete lead sheets! The Lead links that the Front Desk Team uses allow for a smooth and complete communication of information to the Sales Team electronically. From an above property level, we can set goals and expectations and hold our teams accountable with what is uploaded into the STS Cloud platform.”

Currently, Mid-Continent Hospitality is using STS Cloud across all MCH properties that have not required them to use a specific system. As they acquire or open new properties, Donna notes that STS Cloud will be the platform of choice, “The partnership with SalesAndCatering.com has been an incredibly rewarding experience, and we look forward to developing this relationship over time as Mid-Continent Hospitality continues to grow and evolve.”

For more information about STS Cloud, please visit salesandcatering.com.

About SalesAndCatering.com

SalesAndCatering.com provides the most affordable, full-featured Sales and Catering System for hospitality. Its STS Sales and Catering system is widely used and engineered to give property sales teams the tools to streamline the sales process and maximize productivity. Founded over 25 years ago and currently serving over 2200 of the world’s leading hotels, resorts, and meeting venues, the next-generation technology is developed and supported from the company’s US-based offices. Only STS Cloud offers a full suite of features for unlimited users at a flat monthly fee.

SalesAndCatering.com’s systems help hotel companies meet revenue goals through anytime-anywhere data access and integration with multiple PMS systems. Available as a desktop or cloud-based solution, STS delivers unparalleled performance to help you thrive in today’s competitive sales environment.

To learn more visit salesandcatering.com.

About Mid-Continent Hospitality

Mid-Continent Hospitality is one of the industry’s most swiftly growing Hotel Development and Management companies. We feature a diverse portfolio of hotel brands from Marriott, Hilton, and IHG that require innovative yet proven expertise in hotel operations. We manage self-owned hotels to ensure premium hotel performance and provide above-market return on investment. Innovative branding process, based on thorough research and statistical surveying, paves the way for the company’s vision to shine through the hotel’s identity. Visit mc-hospitality.com