How Premier Resorts & Management Leverages STS Cloud to Transform Their Sales Process, Manage Client Relationships, and Drive Productivity Across Properties

The leading hospitality management brand notes that the transition to STS Cloud was refreshingly seamless and gives them secure any-time, anywhere access to optimize their group business.

 Premier Resorts & Management, the full-service hotel operating company known for delivering superior financial returns and increasing asset value to owners and investors in the southeast, has moved their Daytona hotels over to the STS Cloud sales and catering platform. Using the STS Cloud platform, Premier sales teams can easily capture leads, send digital proposals, update the CRM, manage bookings, merge contacts, manage workflows, and so much more.

The STS Cloud platform also makes it easier for Premier Resorts & Management to easily maintain brand standards across properties while enhancing their sales processes to drive revenue. With all properties on one central database, sales efforts are effectively consolidated and streamlined.

“STS Cloud has helped to modernize our company, bringing us to a business stage where our sales database is safe and easily accessible online by our hotel properties at any time, from anywhere,” shares Efrain Vargas, Area Director of Sales & Marketing. “We’re able to promote brand standards with less effort, and we’ve been able to systemize our sales reviews while saving time and possible errors.”

When transitioning to new platforms in the past, Premier Resorts & Management cited a difficult and time-consuming experience. “STS Cloud is an incredibly user-friendly platform,” says Vargas. “We completed the transition in a timeframe we never thought was possible.”

“The STS Cloud platform was designed to help industry-leading brands like Premier Resorts & Management transform their sales processes, manage client relationships with ease, and keep activities flowing with contacts to stay in touch and build long-term relationships,” says Rick Day, VP of Sales and Implementation at “With this platform, Premier hotels can expect to close more business, increase productivity, cut costs, and drive growth as the demand for domestic and international travel returns.”

In fact, Vargas notes that their hotels just had a record year. “We see great potential in the return of international travel and plan to invest more in third parties with great presence in those markets,” notes Vargas.

To learn more about STS Cloud, visit Sales and Catering Software Solutions | STS Cloud – Sales & Catering.