Coakley & Williams Converts Multiple Properties to STS Cloud Sales and Catering System

Coakley and Williams Daytona Beach Resort
STS Cloud System Selected to Replace Existing Legacy Systems

MOUNT PLEASANT, SC, February 4, 2020 – announced Coakley & Williams has converted, or will convert its La Quinta, Holiday Inn Express, Best Western Plus, Candlewood Suites and other properties to the STS Cloud Hotel Sales and Catering System. Coakley & Williams is the preeminent provider of comprehensive hotel management services with a property portfolio that represents hotel brands such as Hilton, IHG, Best Western, Choice, and Wyndham in many of the nation’s highest-performing hotel markets.’s applications are the most affordable, full featured, sales and catering software systems in the hospitality market.

Michael W. Parent, CHDM, Coakley & Williams Sr. vice president/sales & marketing, said, “We have seven hotels on STS Cloud now and will convert all our non-Hiltons from our legacy sales and catering systems to STS Cloud. provides excellent service and professional support that is superior to our legacy system provider. STS Cloud is very user-friendly and affordable. This is very important for anyone considering a change or opening a new hotel.”

Parent noted that he became aware of STS Cloud when Coakley & Williams acquired several properties with the system. “We decided to keep the STS Cloud system after we used it and discovered it had all the functionality we wanted and was easy for our teams to use. From a corporate standpoint, I can login to my corporate dashboard and see the properties’ operation in real time. The system is easy access and the reports are laid out well. This makes the system intuitive to use.”

Coakley & Williams converted several of’s premise-based STS R systems in 2019. “Our conversions to the Cloud system went well. We wanted a Cloud sales and catering system for its remote access. STS Cloud works on any mobile device our sales team wants to use so they have access to property and meeting room availability when they are meeting with clients.” STS Cloud puts sales teams in command of the facts wherever they are as they prospect new business or manage active accounts.

Ryan Hamilton, co-founder of, said, “Coakley & Williams is an experienced and highly respected hotel operator. Its team understands how to maximize hotel profitably. STS Cloud is a perfect fit for many of their properties and we are proud to be one part of Coakley & Williams’ growing, successful business.”’s applications are the most affordable, full featured, sales and catering systems in the hospitality market. The company sets the standard for personalized service, professional training, and simplicity of system operation to help clients rapidly implement, and immediately impact productivity. STS Cloud is used by many independent properties and hotel chains.

About, LLC provides the most affordable full-featured Sales and Catering systems for hospitality.  Its STS Sales and Catering system is widely installed and engineered to give property sales teams the sales tools that help them achieve their goals.’s cloud and on-premise systems are developed and supported from the company’s US-based offices. It is a trusted full-service sales and catering partner that delivers solutions via a software-as-a-service model that ensures greater client communication to streamline the sales process and maximize staff productivity.’s systems help hotel companies meet revenue goals through anytime-anywhere data access and integration with multiple PMS systems. Available as a desktop or cloud-based solution, STS delivers unparalleled performance to help you thrive in today’s competitive sales environment. For more information please visit

About Coakley & Williams Hotel Management Company

Coakley & Williams is an award-winning company that provides turnkey hotel management solutions for a wide range of privately held hotels and individually owned franchises throughout the United States. Coakley & Williams brings hands-on experience gained from over 50 years of being in business. We can assist with new hotel development, re-development, re-positioning, renovations, brand selection, and franchise negotiation. As a full-service organization, we offer support with revenue management, operations, sales & marketing, maintenance, food & beverage management, information technology, accounting, human resources, purchasing, insurance, training, and more.


About, LLC
Ryan Hamilton, Co-Founder, LLC
Mount Pleasant, SC 29466
Phone: 847.488.0225

Coakley & Williams Hotel Management Company
Michael W. Parent, Sr. Vice President/Sales & Marketing
Greenbelt, MD 20770
Phone : 301-204-2893
Email :

Media Contact
Alan Young
Co-Founder/ CEO
Puzzle Partner
mobile: 705-718-5153